With the Department of Tourism’s campaign for Visit the Philippines Year 2015, DOT has released a Bohol TV commercial on its youtube channel last October 22, 2014. The TV commercial highlights the beauty of the 1,776 hills of Chocolate Hills and the beautiful beaches in Panglao. Stating on the reasons why you should visit Bohol is the main point of the TV commercial.
Here is the description of the video from DOT Philippines.
There are thousands of reasons for you to visit this island-province paradise. Reason #1 to #1,776 – Bohol’s limestone Chocolate Hills. Reason #1,777 – the white-sand beaches of Panglao Island. Reason #1,778 and beyond – the lush underwater world of the Balicasag islet, the languid and scenic Loboc River, the organic Bohol Bee Farm, the exciting Chocolate Hills Adventure Park, the adorable tarsier… there isn’t enough space here to list them all!
Visit the Philippines Year 2015 campaign is the new campaign of the Department of Tourism to attract more tourists by next year.
Here is the excerpt of the article of GMA News on the launching of the new campaign.
The DOT, together with its marketing and promotions arm the Tourism Promotions Board (TPB), launched its new campaign during the Philippine Travel Exchange (PHITEX) at the SMX Convention Center in Pasay City last September 4, 2014: 2015 will be “Visit the Philippines” Year (VPY).
Tourism Secretary Ramon Jimenez, Jr. explained that the new campaign is not meant to replace “It’s More Fun in the Philippines.” Instead, he said, it sustains the campaign and freshens it up at the same time. To support VPY, DOT also launched a microsite that serves as a directory for events all over the country.
According to Jimenez, the DOT is also “[applying] very sharp pressure” to move tourism out of Manila and urge people to visit other places such as Bohol and Davao. He also noted that the microsite allows tourists to get a glimpse of what other cities can offer.
Department of Tourism is now making efforts to regain the tourism industry in Bohol. With the efforts from the government of Bohol and its people, we are hoping that more local and international tourists will visit Bohol. The new Bohol TV commercial will surely attract more tourists to visit Bohol. You may have read articles or seen videos and images of Bohol on the internet but it is still more fun to experience the many reasons to visit Bohol.